Vector Marketing Success Stories
Vector Marketing



"Looking back I see how universal the principles I learned with Vector are. They teach you law in law school, not how to be a lawyer. I learned to be a lawyer selling CUTCO."


Vector Marketing Success Story:
Hiram Sasser

No matter what field you wind up in, the skills you gain selling CUTCO will be an asset. In fact, attorney Hiram Sasser, Director of Litigation for Liberty Legal Institute, found that he has directly applied his Vector experience to his legal work today.

"Looking back I see how universal the principles I learned with Vector are. They teach you law in law school, not how to be a lawyer. I learned to be a lawyer selling CUTCO," Hiram said

Hiram said being a lawyer requires the communication skills he learned with Vector Marketing during his college years in the mid 1990s. In fact, he compared the courtroom to selling CUTCO in the home.

First a lawyer presents a case much like a rep presents CUTCO knives. Then a lawyer must quickly answer questions from experts as a rep similarly handles objections. Finally, a lawyer convinces judges and juries to rule in favor of their client which is not unlike a rep closing a sale.

What’s more, Hiram is comfortable and can make his point talking to anyone, from a potential client to a government official. He learned this skill selling CUTCO to people he’d never met before.

Hiram believes the communication skills he learned selling CUTCO can help in any career and plans to have his son work for Vector regardless of career choice. "The skills you learn with Vector are portable for whatever area you go into."

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Vector Marketing Success Stories


If you know a former Vector Representative who has gone on to great success and has a story to tell please e-mail Ronni Gronemeier, Cutco Public Relations Assistant, in Olean - rgronemeier@cutco.com